June 23, 2020


Remember when we were able to safely move around a clothing store, pick the garment up, feel it and try it on?  A new norm is emerging as Shopping for Clothes - 2020 style is re-invented!

With our clothing stores now open for business with social-distancing and other restrictions in place to guarantee our safety post Covid-19; it is going to be some time before we recognise the shopping experience we previously enjoyed.  So what can we expect?

We will likely meet a socially distanced queue before we are able to shop in our favourite stores and with fitting rooms closed, will be unable to try our clothes on before we buy.

Clothes and shoes that are returned will need to be quarantined for 24 hours before they appear on the shop floor once again, so there may not be the choice.

Many stores have extended their returns policy to 90 days but rather than have to return back and forth to the store isn’t it a better strategy to understand first what fits and flatters us before taking a punt?

Wouldn’t it be great if we knew first up what we needed and what suited us?  Let me guide you.

There's no better time to plan for what our wardrobe actually needs, so that our future shopping trips are more successful.

Shopping for clothes - 2020 Style

Really consider what your wardrobe needs

Check your wardrobe for any gaps

Really consider what you do need.  Do you have Summer trousers but no tops to go with them?  Think about the colours that would pair more easily with several trousers or your skirts perhaps.

If you already own a pair of pink trousers or a green skirt, add a patterned top to your shopping list that combines both colours.  That way you build a ‘capsule’ selection of clothes that mix and match together.

If it’s shoes you need, think about the style – trainers, flats or wedges.  Again, consider what you already have without duplicating.

Making a list helps you to focus

Make a list and do some homework

I’ve spoken before about making a note of what your wardrobe needs and keeping that list handy so when you do manage to get through the store doors, you are prepared.  I recommend keeping a note on your phone then you always have it with you.

If you already have some stores in mind – finding their ranges on-line before you visit will give you a head start and will reduce your browsing time.  Take a picture of the garment that interests you so it is easier to find in-store.

This tactic also prevents you buying randomly.  We’ve all done it, come home with a fabulous item that goes with nothing in your wardrobe!  It either sits at the back of your wardrobe with the tags still intact or it needs returning to store.  Let’s try to avoid both scenarios!

There will be plenty of ‘sale’ items on offer and it’s an opportunity to buy a key piece that you could not previously justify but remember it’s only a bargain if you wear it!

Sales offer a great opportunity to find a key piece

Set a budget

Setting a budget is a good thing!  When we do, we make better and more considered economical clothing decisions.  We become more mindful of what we need, of the sustainable fashion culture and so we contribute to helping the planet and our pockets.  It’s easier to assign a limit when we know what we need.  A Summer Trench Coat may be more pressing than a pair of boots for Autumn.

Understand your body shape

We all have a different body shape, it’s what makes us unique.  Understanding what works for us and what shapes flatter us best is the key to making successful choices.  Knowing what we love about our bodies also allows us to enhance the best bits.

Following our bodies contours usually works best – generally closer fitting clothes suit a slimmer frame whereas a curvier shape looks fantastic when clothes drape over our curves.

You may be interested in my Personal Style service which I am now successfully offering virtually.

Colour makes an impact

Wearing colour can play an important part in the way we feel about ourselves.  Choose colours that flatter your skin tone and that pair easily with clothes already in your wardrobe.  A colour that is right for you will always create a harmonious look and make your skin glow.

If you would like to learn more about the best colours for you, take a peek at my Colour Analysis service.  When it is safe to do so I am looking forward to re-opening my studio for face to face consultations.

Before you shop

Remember you may need to queue on arrival and at the tills so wearing something comfortable is key.  You may also wish to wear a face-mask for some added protection.  Take some water with you and don’t forget to monitor the time your car parking ticket expires!  Set an alarm on your phone 30 minutes prior which allows a little more time contingency.

Wishing all of our clothes-stores a safe transition and particularly those stores local to me in #York. We’ve missed you!

Please do stay safe and remember that if you feel uncomfortable shopping for clothes - 2020 style or are not quite ready to return, many retailers will continue to offer their garments via mail order.

Do please get in touch, if you would like to arrange a transformational virtual personal styling session.

Stay safe and stylish


July 6, 2017


There are few things in our shopping calendar quite so rewarding as snapping a bargain in the sales but there is an art to getting it right!  Get it wrong and the items of clothing will sit at the back of your wardrobe, unworn and unloved.  Consider also the wasted time, effort and money.

Focus!  Now let me write that another way….. before you head out to the sales add up the cost of those unworn clothes.  Yeah! I know, a small fortune.

Before your credit card is even flexed ensure you are shod in a comfortable pair of shoes (because you never know how long you will be!) there are a number of considerations before you hit the shops.

So, try my 10 top tips to successfully shopping in the sales .....

  • It is always a good idea each season to go through your wardrobe and consider what your wardrobe is missing. Write a list and keep it in your purse so when you do have the opportunity of shopping at any time of year, it will save you time.
  • Always set a budget for your day and stick to it! Don’t blow your budget on one item that you may only wear a couple of times if you are lacking some wardrobe basics.
  • If you have a favourite store, keep an eye on any items you have spotted through the season (and not already bought) and re-visit prior to the start of the sale and if you can, try them on. Then on day one of the sale, get there early, find the items and proceed straight to the check-out!  No queuing for the changing rooms.  Bingo!
  • Buy nothing that you wouldn’t pay full price for and beware of the stock brought in for the sales that you have never seen in that store during the season, the chances are it is inferior quality.
  • Don’t buy anything soiled, damaged or badly fitting, it will always feel second-best.
  • Remember to stop for lunch. If you are hungry you are likely to make hurried and sometimes poor purchases.
  • Never buy for the sake of the label! Buy it because you love it and it fits you.
  • Clothing tried on in the confines of a fitting room never feels the same once you have spent some time in it – move around, sit down, cross your legs, walk, touch your toes and reach for the sky! How does it feel now?
  • Do return to the sales on the last day, there may still be some bargains to be had at further reduced prices.
  • If you are on a budget, accessories are your friend. You can pick up scarves, jewellery, shoes, handbags and sunglasses in the sales which can all change the look of your existing outfits.

By the way, never tell your partner how long you are planning to be.  Shopping always takes longer than you ever imagine!  As I’ve learnt the hard way, remember the time your car parking ticket expires!  Set an alarm on your phone 30 minutes prior which allows you a little time contingency.

So there you have it, some good advice on making a success of your shopping trip.  Of course you are one step ahead if you know the rules - which colours suit you and how to dress for your lifestyle, your body shape and personality.  If you are unsure and need my professional help, then please do call me on 07494 644788 or visit my website here http://jackiecrawford.co.uk/

Jackie Crawford

Image Consultant

Colours . Clothes . Confidence



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