July 29, 2022

SUMMER STYLE ESSENTIALS

There are always a number of Summer Style Essentials that we rely on in our wardrobes whether we are jetting off somewhere or planning a staycation.

That’s also the great thing about the usual British Summer, it tends to be a shorter season so the clothes we wear don’t get too much use. So let’s call it Sustainable Summer Style Essentials allowing us to re-wear these items year after year.

Pieces that if we care for and love, can be re-introduced, re-explored and maybe, re-styled.

I’ve narrowed down my selection so read on for my Summer 7 - 7 key pieces I could not do without.

Sunglasses

Summer Style

Photo Credit: Julia Kuzenkov Pexels

More than an aid for protecting our eyes from the glare of sunlight and harmful UV and UVB rays but also, a fashionably cool accessory.

Like a swipe of lipstick, sunglasses can change our entire look.
Be mindful of fashion sunglasses that do not always provide sufficient UV protection so try to  look out for a CE Mark, UV400 or a British Standard Mark such as ISO to ensure good protection.

Tote / Beach Bag

The ultimate Summer accessory.  No-one wants to cart a heavy leather bag around in the Summer when our hands are sticky with sucream or icecream.  Instead choose a lighter style bag that will carry your everyday essentials.  Think Jute, Raffia or Straw.   A classic bag will stay with you season after season.

If you choose something with a reinforced base and good sturdy handles, you will be sure to use it on repeat each Summer.

Whichever you select, ensure it has a small compartment to keep you purse, keys and lippie safe and handy.    For a lovely range of bags take a look at these beauties by British brand Henrietta Spencer.

Embellished Sandals

There is something quite irresistible about a pair of sandals with some sort of embellishment or sparkle and since there are few days here in the UK when we can actually wear them, we can enjoy their return year after year.

Take a simple outfit up a notch with some embellished sandals.

Maxi Dress

A dress with a beautiful print will carry you through the Summer whatever your plans.  From strolling around a market, heading for a Mojito, barbeque on the beach or even a Wedding.  You may even manage to wear it in your workplace.

Style with your favourite accessories but keep it simple, the statement will be the print!

Choose a print that you love and you will be happy to wear your dress for longer.

 

 

 

Tie a scarf around your handbag for a stylish twist

Silk Scarf

A scarf can do far more than its name suggests – it can protect us from the sun and equally provides an extra layer when the temperatures fall.  Tie one around your wrist as a cool and colourful accessory or tie one around the handle of your bag for a stylish twist.

A scarf can also be used as a belt over a Summer dress to cinch around the waist.  I’ve also used a scarf before, knotted as an evening bag.

Sun Hat

Offering total protection for your skin, eyes and hair, a hat is a great all-rounder and makes a rather stylish statement too.  You can’t afford to leave home without one.

Choose a colour that effortlessly pairs with the clothes in your wardrobe but failing that, a good neutral colour will ensure it goes with everything!

Go for a wider brim for a glorious glamorous vibe!

Kimono

Who doesn’t love the free and easy feel of a Kimono.  Simply pair with a tee and pair of shorts or slip over your swimwear.  At the Spa?  Take one along as a cover-up!

They are a versatile addition to any wardrobe and there’s always a great choice of colours and patterns around.

This one I love from One Hundred Stars but check out the options from sustainable British brand Live Lagom.

 

Do let me know if your Top 7 Sustainable Summer Style Essentials are the same as mine!

I hope these styling tips help you.  Don’t forget to drink plenty and water and remember your sunscreen.  Do enjoy and happy and safe Summer.

Jackie Crawford

Image Consultant

07494 644788

*Main Image credit Olivia Brabbs for York Fashion Week

June 30, 2022

THE TIME TO CREATE A SUSTAINABLE WARDROBE IS NOW!

If ever there was a right time to create a sustainable wardrobe, that time is now!

I wonder how many of us look into our wardrobes and say that we have nothing to wear?  The fact is we have plenty to wear.

More to follow soon....

November 30, 2021

CREATING A SUSTAINABLE WARDROBE

There are all sorts of strategies we can implement in creating a sustainable wardrobe.  It may need a little time-investment but the benefits are well worth the effort.  We can embrace and adopt a more environmentally friendly way of choosing and using our clothes a number of ways.

My journey into sustainability began at home – growing up with a Mother and two Grandmothers’ who had experienced life through the War years during a time where resources were scarce and clothes had to last.  I was taught how to choose and buy clothes well so the garment lasted longer and I also recall wearing clothes that Mum had made.

This was my first taste of sustainable fashion so it’s easy to see how those earlier experiences have shaped how I choose and treat my clothes now.

According to The Waste Resources and Action Programme (WRAP) – the average lifespan of a garment is only a shocking 2.2 Years and an estimated £140m worth of clothing ends up in landfill.

By choosing well in the first place we are doing our bit to protect the World’s resources.  This reduces clothing going to landfill and also reducing human exploitation in this industry.

I do believe that we all share a responsibility to slow fashion right down!  There is also a feel-good element at play here – a feeling that you are doing good for those around us and for our environment.

So what can we do.....

Here are my 5 Top Tips on creating a sustainable wardrobe:

  1. Get creative with those items you already have

    Image credit Pexels

    The most sustainable thing we can do is wear what we already own

I would hazard a guess that most of us have items lurking at the back of our wardrobes waiting to be re-worn and re-loved.  Create some time to go through your wardrobe and get creative with those items you have.  We can re-use and re-purpose wherever possible – pair your clothes differently to maximise their wear.  Is there anything here you can try?  The same blouse but with different trousers, a different skirt or as a layering piece perhaps?

If there are items that you will definitely no longer wear, gift them to a friend, fill a charity bag or donate to a fabric bank for someone else to benefit.

 

  1. Creating a sustainable wardrobe

    Consider your choice of detergent and washing temperatures

    Respect our clothes and treat them kindly

If we buy better quality clothes it is more likely they will last longer and we are more likely to care for them.  Hanging clothes after each wearing and storing them well will elongate their life.   Be mindful of over washing (particularly those synthetic clothes, which release plastic particles which may find their way into the sea) and also consider your choice of detergent and washing temperatures – cooler water can be kinder.

 

 

 

 

  1. Find a good Tailor or Seamstress

A good tailor or seamstress is worth their weight in gold.  They have the knack of breathing new life into a garment meaning you are able to enjoy the garment for longer and perhaps in a totally new guise.  If like me, the sewing gene passed you by, at least consider changing up buttons yourself to create a whole new look on a blouse, a jumper sleeve or jacket.  If you are local to York try Sew Versatile who will do an excellent job for you.

  1. Creating a sustainable wardrobe

    Image Credit: GOTS
    Look out for organic or Eco-friendly certifications

    Choose our clothes more selectively

This may take some time but researching some new brands that operate with green credentials - look out for organic or Eco-friendly certifications.  We can also choose fabrics that are natural or organic such as linens, silks, wool or synthetically derived fabrics from plant materials such as Viscose, Lyocell, Tencel or Rayon. All of which will biodegrade.  You will be more informed to make better future choices.

  1. Change our attitudes to shopping

I have often spoken of the effect of fast fashion production upon our environment.  I do believe that we CAN all play a part in reducing the environmental impact by shopping smarter.

We can help to change the culture of consumerism by choosing more sensibly and buying less.  Buy only what we need to replace and try pre-loved clothing.  There are some great vintage shops offering some quality treasures that have all been saved from landfill.  That has to be worth learning more about.

If you are local to York try Dog and Bone Vintage or York Designer Dress Agency.

There is a feel-good factor to behaving in a sustainable way whatever the element...be it using natural products above harsh chemicals, buying from companies with ethical credentials or re-purposing garments.

Tell me, what elements do you already embrace?

If you would like to work with me and learn more about creating a sustainable wardrobe, you may contact me here.

I look forward to hearing from you.

Jackie Crawford

07494 644788

 

 

March 30, 2021

WHO MADE MY CLOTHES?

How often do you ask yourself where has my garment come from or who made my clothes? Or did you consider if the employees were treated well?

It makes you think doesn’t it?  The clothing choices we make have a significant impact on both planet and people employed in the fashion industry.

Do you remember in April 2013, the devastating collapse of a garment factory in Bangladesh (Rana Plaza)?  This disaster, killing 1,134 garment workers certainly shone a light upon the shocking conditions of those working in the garment industry.  This is justifiably forcing some significant changes to the practices employed in clothing production.

Rather than the historical four seasonal collections, we have seen the arrival of more regular micro-seasons at almost one per week!  For many years Fast Fashion has delivered us Catwalk trends in a mass-produced way at an affordable price tag.  The resulting consequences of this fast-paced production has been a major contributor to the depletion of the World’s natural resources .  Also to a decline in working conditions for those employed in the fashion industry.

It was Andrew Morgan's Netflix documentary 'The True Cost' that then highlighted the detrimental practices that exist within this industry.  It’s a sobering watch if ever you needed convincing.

Wind on to 2020 which I sincerely hope has engendered a deeper connection for our environment  and the people in it.  There is no better time for us all be more mindful when it comes to choosing a more ethical approach to the clothes we choose to wear.

Sustainable vs Ethical.  What is the difference?

The leaps that have been made globally in fashion production benefit both the planet and its people and the improvements are ongoing.  Firstly let’s take a quick overview of the principles of Sustainable Fashion.

Image Credit GOTSSustainable Fashion  Focusses on overall transparency of processes from choice of materials, garment design, manufacture, packaging and distribution.  It is allowing fashion to be produced again and again but in such a way that has minimal impact upon the environment.

 

 

 

Photo credit Cristian Rojas Pexels

Ethical fashion Concentrates on those enterprises that support people working in the supply chain from the farmer to the person assembling the garments.  They are committed to paying a living wage, treating their workforce with dignity and offering safe and comfortable working conditions.  Increasingly with additional benefits such as childcare and medical care.

 

 

 

 

Naturally these considerations will be reflected in the price we pay as consumers but as a long-term strategy, buying less often but buying well from an ethically transparent business is where our money is more wisely spent.  There are of course ways to make ethical shopping a more affordable experience by buying vintage or pre-loved garments.

At the prospect of wearing an item of clothing made by someone without access to fair pay or safe working conditions, let's chose to do without and create our own sustainable wardrobe.

How do we choose more ethical or sustainable clothing?

Our own Values

Choosing where to begin making our own smarter clothing choices essentially comes down to our own values.  These will differ for each of us and we can choose which element is more important to us.  As I see it, there are three categories that fall under the overall banner of sustainability:

  1. Social and Ethical - transparency that all workers in the supply chain have access to fair pay and good working conditions
  2. Environmental – in valuing our environment we many prefer to buy clothing that we know to be manufactured in an environmentally friendly way
  3. Animal Welfare – transparency that animal welfare is paramount by choosing Vegan, Cruelty-Free or PETA approved products

Our Own Research

It is worth noting that responsible clothing manufacturers will ALWAYS work hard to show their ethical credentials.  It is up to us as consumers, to research new brands and if information is not clearly visible, we need to ask.  Any ethical business will be only too happy to oblige.

The British brands Baukjen and Boden are absolute champions of this and I urge you take a look at their commitment to Ethical and Sustainable Practices.  There are also smaller individual brands that take the same care such as Live Lagom who offer small ranges from ethical producers.

Needless to say, we all share a collective responsibility to make some changes that are less damaging to our environment and kinder to our people.  Don't be afraid to ask, who made my clothes?

If you would like some help to develop your own Ethical or Sustainable wardrobe I'd love to guide you.  I’d also be interested in hearing your views, do please feel free to leave a comment.

Colours . Clothes . Confidence

Jackie Crawford

Image Consultant

07494 644788

December 30, 2020

I PREDICT POSITIVE CLOTHES FOR 2021

No-one needs a reminder that 2020 has been a challenging year on so many fronts.  I predict positive clothes for 2021!

I believe we began to really appreciate the value of the outdoors to our mental well-being and the importance of our planet.  Let us hope that we all continue to place this as a priority over the coming years.

For so many, casualwear became the clothing of choice.  It offered comfort whilst staying and working from home.

Bear in mind that how we dress, what we choose to wear has a significant impact upon the way we feel.  Perhaps our loungewear does not adequately project a working image especially when our calls are visual.  Whilst not dressing formally, a smarter casual on-screen personal creates a positive working attitude.

However, the very act of getting dressed as if we are leaving the house to work or meet up with friends, offers us a structure and a routine that sets the tone for the day ahead.  Positive!

So, what does this mean for the face of fashion for 2021?  A desire to ‘dress up’ and step up our dressing routine again I wonder?  I hope!

Based on the pared down versions of the key fashion shows earlier this year, there will surely be some style winners for 2021 and for what it’s worth, I make my predictions here:

Image Credit Pantone

Vibrant Colour

With rainbow stripes appearing in windows, on T-shirts and other garments, the emblem we adopted for 2020 became a symbol of hope and optimism.  Colour is a wonderful phenomenon that creates a whole host of emotional responses.

Each year the Pantone Institute (the worldwide authority on colour) selects a ‘colour of the year’.  It’s a snapshot of what they see taking place in our global culture.

Unusually, rather than a single colour, a colour-pairing has been announced for 2021.  What do you think to Illuminating Yellow and Ultimate Gray?  Pantone describes their choice as “a marriage of colours conveying a message of strength and hopefulness that is both enduring and uplifting”.  What a great positive message.

I really love this fresh combination and shall look forward to seeing these shades brightening us all up on our high streets in Spring.  Watch out for future guidance on my other social pages on how to successfully inject these colours into your wardrobe.

Also watch out for Pink!  I saw this featured in many collections.

Don’t underestimate the power of colour and the joy it can bring to you and your wardrobe.  You may wish to learn more about my Colour Analysis service that identifies the most flattering colours for you.

Good Wardrobe Staples

Good wardrobe staples

Good wardrobe staples

Creating a more sustainable capsule wardrobe focusing on quality essentials for longevity is going to be key for our pockets and the future of our planet.  I’m thinking more classic and versatile pieces that stand the test of time.  In fact, pieces you may already own.

These are the pieces that we tend to spend a little more on – good shirts and blouses, outerwear, footwear and investment handbags.

We can’t all stretch to the designer price tag but we can shop second hand via our charity shops, vintage markets or dress agencies.  There are some great finds to be had.

If a label is important to you, Vestiaire Collective is another great option – a global fashion community selling pre-owned designer items.

Should you wish to buy new, choose to invest in brands whose sustainable and ethical credentials are visible – Baukjen is one of my favourites offering a wonderful clothing range.  Look also for the smaller independent brands that display a responsible fashion ethos such as Livelagom.

Feel-Good Prints

We tend to see more prints appearing on our clothing during the Summer months – perhaps it heralds a more carefree way of dressing?  Given that holidays to sunnier climes eluded most of us during 2020, I predict that we will see some holiday inspired prints this year.  Think palms, Hawaiian style patterns and even a nod to marine life may emblazon the clothing choices for Summer this year.  All great paired with beach bags and wedge style espadrilles.

Denim

With an altogether more relaxed style emerging, denim continues to reign supreme.  The slimmer silhouette of the skinny jeans however will be replaced by a more relaxed or slouchy style.  This is music to my ears.  A boot cut or wide-leg jean are universally more flattering on all body shapes.  Great wardrobe pieces that can be dressed up or down.   They offer a really flexible wardrobe addition that also serves to elevate the ‘yoga-pant’ look.

We have missed dressing up Model: Anna Middleton Hat: Rose and Flo Millinery

Bring back Dresses

With so many social and special gatherings put on hold, I envisage that we may wish to go a little bolder when events return to our calendars.  We have missed dressing up and wearing heels.  A special occasion is a great opportunity to combine the two.

I’ve noticed that more flamboyant styles with fuller skirts and embellishments have featured on the virtual catwalks so can’t wait to see how our high street brands interpret these statement looks.

 

 

It will be fascinating to see exactly what appears in our clothing stores over the coming seasons.  I hope that above all, fashion makes us feel good and that we choose more more mindfully to protect our planet and those working Internationally in the fashion industry.  Choose positive clothes for 2021!  

You can get in touch for more information about my services here.

 

Wishing you all a safe and Happy New Year.

Jackie

October 31, 2020

CREATING A SUSTAINABLE WARDROBE

There are all sorts of strategies we can implement in creating a sustainable wardrobe.  We can embrace and adopt a more environmentally friendly way of choosing and using our clothes.  With a little time-investment the benefits are well worth the effort.

My journey into sustainability began at home – growing up with a Mother and two Grandmothers’ who had experienced life through the War years.  A time where resources were scarce and clothes had to last.  I was therefore taught how to choose and buy clothes well so the garment lasted longer.

This was my first taste of sustainable fashion so it’s easy to see how those earlier experiences have shaped how I choose and treat my clothes now.

According to The Waste Resources and Action Programme (WRAP) – the average lifespan of a garment is a mere shocking 2.2 Years and an estimated £140 M worth of clothing ends up in landfill.  Wouldn't it be great to play a part in increasing that lifespan?

By choosing well in the first place we are doing our bit to protect the World’s resources, reducing clothes going to landfill and to reducing human exploitation in this industry.

I do believe that we all share a responsibility to slow fashion right down!  There is also a feel-good element at play here – a feeling that you are doing good for those around us and for our environment.

So what can we do.....

Here are my 5 Top Tips on creating a sustainable wardrobe

  1. The most sustainable thing we can do is wear what we already own

    Creating a sustainable wardrobe

    Get creative with those items you have

I would hazard a guess that most of us have items lurking at the back of our wardrobes waiting to be re-worn and re-loved.  Create some time to go through your wardrobe and get creative with those items you have.  We can re-use and re-purpose wherever possible – pair your clothes differently to maximise their wear.  Is there anything here you can try?  The same blouse but with different trousers, a different skirt or as a layering piece perhaps?

If there are items that you will definitely no longer wear, gift them to a friend, fill a charity bag or donate to a fabric bank for someone else to benefit.

 

  1. Respect our clothes and treat them kindly

Consider your choice of detergent and washing temperatures

If we buy better quality clothes it is more likely they will last longer and we are more likely to care for them.  Hanging clothes after each wearing and storing them well will elongate their life.   Be mindful of over washing (particularly those synthetic clothes, which release plastic particles which may find their way into the sea) and also consider your choice of detergent and washing temperatures – cooler temperatures can be kinder.

 

 

  1. Find a good Tailor or Seamstress

A good tailor or seamstress is worth their weight in gold.  They have the knack of breathing new life into a garment meaning you are able to enjoy the garment for longer and perhaps in a totally new guise.  If like me, the sewing gene passed you by, at least consider changing up buttons yourself to create a whole new look on a blouse, a jumper sleeve or jacket.  If you are local to York I recommend Sew Versatile who will do an excellent job for you.

  1. Choose our clothes more selectively

This may take some time but researching some new brands that operate with green credentials - look out for organic or Eco-friendly certifications.  We can also choose fabrics that are natural or organic such as linens, silks, wool or synthetically derived fabrics from plant materials such as Viscose, Lyocell, Tencel or Rayon. All of which will biodegrade.  You will be more informed to make better future choices.

Image Credit:  The Global Organic Textile Standard

 

  1. Change our attitudes to shopping

I have often spoken of the effect of fast fashion production upon our environment.  I do believe that we CAN all play a part in reducing the environmental impact by shopping smarter.

We can help to change the culture of consumerism by choosing more sensibly and buying less.  Buy only what we need to replace and try pre-loved clothing.  There are some great vintage shops offering some quality treasures that have all been saved from landfill.  That has to be worth learning more about.

If you are local to York try Dog and Bone Vintage  or York Designer Dress Agency.

 

There is a feel-good factor to behaving in a sustainable way whatever the element...be it using natural products above harsh chemicals, buying from companies with ethical credentials or re-purposing the garments we already own.

I’d love to know what elements you already embrace?

If you would like to work with me and learn more about creating a sustainable wardrobe, you may contact me here.

Warm Regards

Jackie Crawford

07494 644788

COLOURS • CLOTHES • CONFIDENCE

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