You know that despite the bad press (and with much justification in the case of fast-fashion), I strongly believe that conversely fashion can be a force for good.
Fashion is for everyone! Regardless of our age, size, body shape and life-stage, I am passionate about the way our clothes matter. Slipping on a garment that makes us feel good or allows us to transcend boundaries has to be a positive thing.
FASHION CONNECTS PEOPLE TOGETHER
As a passionate ambassador for York Fashion Week, it allows me to connect and feel part of a vibrant community. A group of talented and creative people all supporting and championing one another. It’s a powerful way to collaborate, learn more about the industry in our region and a way to support local talent.
I am in awe of the incredible variety of businesses involved over the years, particularly those designers shining a light on sustainability. For example, recycled clothing (Ketchup Clothing), clothing designed to ease those undergoing medical treatment (Warpaint), a new jewellery collection created from ocean plastics (Half the Ocean) and Dressing Gowns made from stunning vintage fabrics (Spitting Feathers) to name but a few.
Bringing these people together creates the opportunity for dialogue between those taking part and those it serves to inspire.
FASHION IS FOR EVERYONE
During YFW alone, I applaud the age range and wonderful diversity of those involved. At one show, I've seen models on the ‘runway’ aged between 3 and 83 happily taking part. They were empowered wearing the clothes that visibly transported the wearer to a place of confidence.
Our clothes have the power to elevate, to express our individuality and tell the world who we are. Adopting just one trend piece can make us feel current and relevant.
I have witnessed new friendships blossom and at each show, appreciate all over again how fashion enables positive connections.
FASHION INSPIRES OUR OWN CHOICES
I liken fashion to the kind of food we choose to eat, we don't like everything but we’ve still gotta eat, right?
There is no wonder that we see the International designers flexing their creative muscles!
We witness zany and outrageous designs but I equally applaud the work involved in bringing an event and ‘catwalk’ together. A whole host of creatives pulling together behind the scenes.
For many of us, the latest trends can be overwhelming. Let's welcome the amazing creativity, the visual extravagance and use what we see to stimulate our own self-expression.
FASHION CAN BE A FORCE FOR GOOD
Thinking back upon it now, I realise that in a relatively short space of time how things have changed. I was never a Fashionista but back in the ‘90’s, loved to feast on Carrie Bradshaw’s closet (Sex in the City). I may also have been guilty of consuming fashion simply because it was on trend….rarely because it looked great.
Wind on forty years and my purchases are more wisely considered and well chosen. My clothes will stand the test of time, will mix and match and reflect how I wish to feel in my clothes. It really is a powerful thing!
I shudder to think how much money I wasted in my 20’s and 30’s on clothes and I dare say many of us still do. I wonder if we all thought about the monetary value alone of our unworn clothes?
SUSTAINABLE CHOICES
Fashion must change, for our planet and for those employed in the garment industry. We can ALL help and initiate a change in behaviour by making more sustainable and ethical clothing choices. What if we select pre-loved clothing, get creative with our existing wardrobe or be more insistent on buying from brands with visibly ethical credentials. Fashion can be a force for good.
FASHION MAKES US FEEL GOOD
If for you, fashion seems to be frivolous, understanding what works for our body shape, our lifestyle and personality is a good strategy. I can help you on your journey to dressing confidence.
This can lead us to more discerning choices, we begin to dress to our own beat and use fashion selectively and in a more mindful way. A knowledge that helps us better select a range of flexible and well-chosen clothes that deserve a place to hang in our wardrobe for longer.
As an advocate for clothing that feels good for us, I am hooked on the power that our clothes have on our well-being and confidence. Fashion is for everyone!